Design Thinking: Bhav Covers I


What does a notebook mean to you? A personal journal to jot down secret thoughts, or a rough notebook for taking notes, or a wreck journal that you plan to scribble on and destroy, or a gift to a friend who loves stationery? A notebook is essentially an inanimate companion that brings your thoughts to life. What a magical being it is!

Bhav Products Design Cover blog

When it comes to notebooks then, it’s make and design matter a lot. How many of you remember the sturdy Eagle notebook with its dark green cover, besaare paper, and blue fiber spine? I do! Unfortunately, equally bad designs have sprung up in the market – like those flimsy spiral notecopies with nothing much to offer than blank spaces to fill in.

At Bhav, a lot of thought is put into designing and crafting a notebook. When we first came out with our Bhav Notebooks on 28 December 2014, we wanted to make sure that its aesthetics and utility were both balanced, that it should not only be beautiful to hold but actually inspire one to use it. We all have the hoarder in us that only desires to possess – but we wanted to explore the writer, the poet, the traveler, the illustrator, the photographer, the artist, the chef, the designer in us that could see the potential Bhav has to offer.

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The cover designs were an integral part of the notebooks. After much paper hunting, a perfect shade of brown was found. This brown would go on to highlight the minimal designs in black. “The Adventure Begins” and “Not All Who Wander Are Lost” cover designs were our tribute to the wanders in us, ready to jump into action and appreciate the wondrous adventure this life has to offer.

A photo posted by Bhav Products (@bhavproducts) on

A photo posted by Bhav Products (@bhavproducts) on

 

Oh Shoot!” was our witty take at photography and has been one of the favorites among artists. We also decided to use Bhav logo in the cover as a design – the logo itself is a simple design and the word “Bhav” is relatable to many as “emotions” and “essence” – in a way that it would not overwhelm people but still provide a gentle reminder that our intention with designing these notebooks is for you all to be able to spill out your inner thoughts.  

 

The “Chandra and Surya” design is a minimal interpretation to Nepal’s flag but at the same time, speaks universally as the symbols of the sun and the moon.

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We wanted our designs to be relatable but also inspire people to take up journaling. “Thoughts of 2015” was meant as a reminder for us to capture moments and memories.

  A photo posted by Bhav Products (@bhavproducts) on

 

The in-house favorite “design” would definitely be the blank space where we decided to take the risk of leaving the cover empty, Blank Cover Notebook. We wanted to invite our users to think about customizing their own notebook – and they did!

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